Category: Digital Business

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Big business returns on B Corp? Growing with green & lean as any label is a good label

This research contributes to knowledge on consumer-based food label equity (CBFLE) by examining a validity scale accuracy for predicting seafood purchasing choices in health and sustainability contexts.

Two studies were conducted for this research. Study 1, with 301 participants, show fish fillets with sustainability labels, such as B Corp, compared to those without labels. The study showedes that this type of food label did not impact a consumers purchase decision. Study 2, with 200 participants, found similar results when using health-labels, like the American Heart Association Heart-Check. The findings indicate how a consumers’ willingness to buy is influenced by the use of specific labels, within sustainability and health sectors. The full research paper can be found in the Journal of Business Research.

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The marketing firm and co-creation

Using the theory of the marketing firm, two articles discuss how marketers in an organization can respond to behaviors resulting from co‐creational customer–customer exchanges. These two papers examine marketer and customer co‐creation processes within the context of bilateral contingencies. The studies are published in Managerial and Decision Economics; 1 and 2.

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Co-creation of Value Using Social Media in the Service Industry: An Empirical Case Study of Service Innovation in a Banking and Finance Company

This study explores social business processes to enhance co-creation in the service industry. A case study of a Norwegian banking and finance company shows how they successfully co-create value with users through a co-creation lab. Since launching, the lab has contributed to the development of several new online products and services. Although the lab has a small but stable user base, findings suggest that even more value could be created. This could be through increased interaction from the company and the introduction of a user incentive program. The full study is published at the 2018 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM).

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Young People’s Views of Municipality Websites: Use, Attitudes, and Perception of Quality

This research investigated public sector websites in Norway by focusing on municipalities. Norway consists of 422 municipalities each of which has its own website. As investments in eGovernment continue to grow, this study highlights young people’s perceptions of these municipality websites. Young adults are a key user group for future digital services, and an online survey with Norwegian undergraduate students reveals important insights. Findings show that young adults rarely use municipality websites, mainly visiting them to find specific information or access digital services. They prefer digital communication methods, especially email and chat, over face-to-face or paper-based interactions. Participants rated the quality of municipality websites as moderate to good, though not exceptionally high. This study is published at International Conference on Electronic Government and the Information Systems Perspective.

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What’s the “Thing” in Internet of Things (IoT) in Grocery Shopping? A Customer Approach

The Internet of Things (IoT) technology presents an opportunity for retail groceries to develop an infrastructure that makes physical things such as mobile phone, shopping basket, store shelves, digital display, and, even the product itself smart, allowing real-time interaction with customers both in the physical store and in the virtual store. This study explores how IoT can enhance value in retail grocery choice situations. To analyze IoT’s impact on consumer decisions, we conducted a conjoint experiment where participants purchased fresh salmon in a grocery store. The results demonstrated that compared to static information on price, expiry date, quality, and general offers, real-time information was the most influential factor. Moreover, quality ratings from other customers had the strongest effect, followed by personalized offers based on cart items, real-time expiry dates, and real-time pricing. The full study can be found in Procedia Computer Science.