Category: User Well-being

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The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young Thai consumers doing grocery shopping

This study examines how smartphone-based health communication, like QR codes, influences young Thai consumers to shop for healthier groceries. In a conjoint experiment with 214 participants, using QR codes to display health labels and high consumer ratings for food encouraged smartphone interaction and increased the likelihood of buying healthier groceries among young Thai consumers. Findings suggest health communication, like QR codes, can be a good investment for brands to increase healthier purchases. Read the full study in Health Marketing Quarterly.

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Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption

Academia and businesses have shown an increased interest in neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to understand consumer motivation. This research examines if these methods can predict the impact of motivation triggers, such as water deprivation, has on attention, brain response, choices, and consumption. Through experiments, results reveal that water deprived participants focused more on images of water and were more likely to choose and consume water. These findings suggest that neurophysiological methods can offer deeper insights into how motivational factors influence consumer behavior.

The full article can be found in at Frontiers in Psychology and it is also posted in the National Library of Medicine.

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Young People’s Views of Municipality Websites: Use, Attitudes, and Perception of Quality

This research investigated public sector websites in Norway by focusing on municipalities. Norway consists of 422 municipalities each of which has its own website. As investments in eGovernment continue to grow, this study highlights young people’s perceptions of these municipality websites. Young adults are a key user group for future digital services, and an online survey with Norwegian undergraduate students reveals important insights. Findings show that young adults rarely use municipality websites, mainly visiting them to find specific information or access digital services. They prefer digital communication methods, especially email and chat, over face-to-face or paper-based interactions. Participants rated the quality of municipality websites as moderate to good, though not exceptionally high. This study is published at International Conference on Electronic Government and the Information Systems Perspective.