Digital business is the use of digital technologies to transform business models, products and/or operations. Our research explore how digital technologies are transforming business models and customer experiences.
Exploring the Use of Shopper-Facing Technology to Reduce Showrooming
Published in Procedia Computer Science (2024)
This study examines how smartphone technologies can reduce showrooming and encourage in-store purchases by providing consumers with relevant, real-time information
Maximizing Business Growth with B Corp: The Power of Green Labels
Published in the Journal of Business Research (2024)
This research test the predictive validity of the Consumer-Based Food Label Equity (CBFLE) scale in relation to sustainability and health labels on seafood.
How Smart Shopping Carts Influence Healthier Food Choices for Young Consumers
A limited version of this paper is presented at the 9th International Conference on Information and Communication Technologies for Ageing Well and e-Health, Prague,
Czech Republic
This study examines how smart shopping carts with health-related verbal stimuli can motivate young consumer to make healthier food choices.
Understanding Client-Consultant collaboration in Information Systems Design: A Case Study
Published in Procedia Computer Science (2022)
This study investigates how the choice of project delivery model influences client-consultant collaboration and the design of an information system artifact.
Blockchain-enabled Sustainability Labeling in the Fashion Industry
Published in Procedia Computer Science (2022)
This study examines how blockchain-enabled sustainability labels influence consumer purchasing behavior in the fashion industry.
Driving B2B Purchases: The impact of Motivating Event in Online Retail
Published in Procedia Computer Science (2021)
This study explores how motivating events, such as up-sell offers, at the point of online purchase influence business-to-business customers.
Investigating the Impact of Internet of Things services from a Smartphone app on grocery shopping
Published in the Journal of Retailing and Consumer Services (2021)
This study discovers how IoT services through a smartphone app influences grocery shopping behavior by enhancing consumer interaction and purchase likelihood
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