Digital Marketing

Digital Marketing has transformed the global business landscape, breathing new life into marketing strategies and creating a dynamic, fast-paced, and competitive environment. It leverages internet-based technologies, including desktop computers, mobile devices, and digital platforms, to promote products and services. In this process, the leading role is assigned to information systems.

How Consumers’ Mood Influences Online Hotel Reviews: An Explorative Study

Published in 2021 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

This study demonstrated how moods, influenced by online travel recommendations, affects consumers’ evaluations of hotels. Showing that mood can change the importance of factors like location and reviews in hotel bookings

How AI-Generated Sustainability Labels Impact Wine Consumers’ Buying Decisions

Published in Psychology & Marketing (2024)

This research explores how artificial intelligence-generated sustainability labels influence wine consumers’ willingness to buy. Finding that both AI generated and accredited sustainability labels significantly impact purchasing decisions.

Impact of QR Code Health Communication on Young Thai Grocery Shoppers: A Conjoint Experiment

Published in Health Marketing Quartely (2022)

This study investigates how health communication via QR codes on smartphones influences healthier purchase decisions among young Thai consumers.

How Technology-Enables Healthy Food Labels Affect Impulsive and Non-Impulsive Online Grocery Shoppers

Published in Frontiers Nutrition (2023)

This study examines the impact of technology-enabled healthy food labels on online grocery store choices, comparing effects on impulsive and non-impulsive shoppers.

Smart Shopping Carts to Increase Healthier Food Purchase: A Conjoint Experiment

Published in Proceedings of the 9th International Conference on Information and Communication Technologies for Ageing Well and e-Health (2023)

This study demonstrates how smart shopping carts with verbal heatlh-based stimuli can effectively encourage healthier food choices, particularly in young consumers.

How Consumers Want Airlines to Handle Complaints on Social Media

Published in the Journal of Innovation & Knowledge (2021)

This study examines how customers prefer airlines to handle complaints on social media platforms such as Facebook.

How Health and Sustainability Labels Impact Consumers’ Willingness to Pay: The Role of Label Equity in Retail Choices

Published in the Journal of Business Research (2023)

This study examines how health and sustainability labels affect consumer’s choices and willingness to pay, emphasizing the importance of trust and familiarity in label effectiveness

Boosting Ecological Food Signaling: Sustainability Tags vs. Eco-Labels

Published in the Journal of Business Research (2022)

This study discovers that unverified sustainability tags outperform eco-labels in driving consumer choice and willingness to pay

How Price Consciousness Drives Mobile Shopping Among Thai and Finnish Young Adults in Retail Stores

Published in Procedia Computer Science (2021)

This study explores how price consciousness influences young adults’ mobile shopping in retail stores.

Heuristic Effects of Healthy Food Labels on Online Shopping Decisions: An Explorative Study

Published in Procedia Computer Science (2021)

This study examines how healthy food labels influence consumer choices

Are Sustainability Tags More Effective Than Eco-Labels for Promoting Ecological Food Choices

Published in the Journal of Business Research (2021)

This study reveals that sustainability tags significantly increase consumer preference and willingness to pay for salmon

How Mobile Apps Influence Customer Decision-Making in Grocery Shopping

Published in Smart Trends in Computing and Communications: Proceedings of SmartCom 2020 

This study explores how mobile apps can enhance grocery shopping by providing real-time, personalized digital information, finding that quality indicators from other customers and products offers were the most influential in consumers’ decision-making.

Enhancing Sustainable Food Consumption: The Impact of Quality Signals from Consumers and Stores in Online and Physical Grocery Retailing

Published in the Journal of Business Research

This study explores how mobile apps can enhance grocery shopping by providing real-time, personalized digital information, finding that quality indicators from other customers and products offers were the most influential in consumers’ decision-making.

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