Human-Computer Interaction

Technological development offers new possibilities to make people’s daily lives more healthy, safe, understandable, independent, fun and comfortable. For these technologies to be successful, people will need to be able to use them properly. The Human-Computer Interaction research project concerned with topics that require a profound understanding of both the human and technological aspects. Focusing on persuasive technology and behavioral science we aim to demonstrate differences!

The Impact of Smart Fitting Rooms on Customer Experience in Fashion Retail

Published in Procedia Computer Science (2024)

This study examines how smart fitting rooms enhance customer experience in fashion retail by offering personalized recommendations, sustainability labels, and augmented reality features, though they may reduce social interaction

Exploring Customer Experiences with Text-Based Banking Chatbots: A qualitative study in Norway

Published in Procedia Computer Science (2023)

This study examines how smart fitting rooms enhance customer experience in fashion retail by offering personalized recommendations, sustainability labels, and augmented reality features, though they may reduce social interaction

Unpacking Consumer Behavior: Insights from Attention and Neural Responses to Choices and Consumption

Published in Frontiers in Psychology (2023)

This study highlights the potential of neurophysiological methods, like eye-tracking and EEG, to explore how situational factors influence consumer attention, neural responses, choices and consumption behavior.

How Visceral States and Social Proof Impact Donation behavior at Self-Service Kiosk

Published in Sustainability (2020)

This study reveals that a high level of social proof on self-service kiosks positively influences donation behavior during visceral states like thirst, while lower levels decrease purchase likelihood

Impact of Professional Profile Images and Facial Expressions in B2B Online Marketing

Published in Interacting with customers (2019)

This study finds that a smiling facial expression in a consultant’s profile image increases the likelihood of contact on small B2B websites, while a neutral expression or no image reduces this tendency.

Impact of Male and Female Sellers’ Profile Images and Facial Expressions on Peer Users’ Behavior on Airbnb

Published in Procedia Computer Science (2018)

This study examines how male and female sellers’ profile images and facial expressions influence the likelihood of renting an apartment on Airbnb.

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