Tag: Facial Expressions

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Examining the Relative Impact of Professional Profile Images and Facial Expressions in Small Business-to-Business Marketing Online

This study explore how facial expressions in profile images impact contact tendencies on small business-to-business websites visitors. This paper is responding to a need for research on context-specific effects of human images. It examines how a consultant’s smiling profile photo influences the likelihood of website visitors initiating contact. The results from a conjoint study reveals that a smiling profile image significantly increased contact likelihood, while a neutral expression had less impact, and no profile image reduced contact likelihood the most. These insights offer practical implications for small businesses and guide future research directions. The full research paper can be found in Interacting with Computers and is presented at Forskning.no.

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On the relative impact of male and female sellers’ profile image and its facial expressions upon peer users’ behavior on Airbnb

This study, published in Procedia Computer Science, examines how profile image and facial expressions of male and female sellers’ influence rental decisions in peer-to-peer accommodation platforms like Airbnb. In a simulated scenario, participants rated their likelihood of renting an apartment on Airbnb. The results from the conjoint analysis reveal that, compared to factors like price and customer reviews, a seller’s profile image and facial expressions significantly impact the likelihood of booking. More specifically, male seller images has the strongest influence both positively and negatively. Additionally, profiles with no image showed a strong negative impact on rental likelihood. Sellers on Airbnb should note that their profile image can affect potential renters’ choices.